Where people go to start, grow, develop and find new businessSave The Date... YBM18: 10am - 4pm Monday 30th April 2018 at Pavilions of Harrogate
We have six excellent lite-bite business seminars where you can learn essential skills to make your business a success
Managing Director, Linked 2 Success
11.00am Steve Phillip – Linked 2 Success
‘Attracting More Of The Right Customers Using LinkedIn’
Steve is Managing Director and founder of Linked2Success Limited. Since 2009, he has helped hundreds of professionals around the UK, in Europe and the USA, in companies such as The British Red Cross, Toyota GB, FedEx, The Civil Court Users Association, Deloitte, as well as many small to medium sized businesses, to attract more of the right customers and strengthen their online brand presence, using tools such as LinkedIn and other social media.
11.30am Peter Liddle
How your company can take advantage of what the service personnel bring to the new employer.
The Officers’ Association (OA) was established in 1920 in recognition of the distress and despair many officers found themselves facing when leaving the Armed Forces. Many did not have private incomes or hail from privileged backgrounds – a misconception that is still prevalent today. The work of the OA is as relevant now in helping officers and their families as it was nearly a hundred years ago when formed.
Officers leaving the Armed Forces are a diverse group; ranging from mid-20s up to 55 years old; a mix of technical backgrounds such as engineering, logistics, IT and communications, for example and non-technical backgrounds such as infantry, warfare or artillery.
The OA provide access to high calibre job seekers through their free Executive Jobs Board, and businesses can also take advantage of the resettlement package provided by the MOD. A service leaver is also allowed a certain amount of time, through their Graduated Resettlement Time, to spend with an employer to gain work experience, normally to carry out a set project.
The Officers Association Regional Business Development Manager (North)
Managing Director Impact Sales Training Ltd, BBC The Apprentice Series 11 Candidate
12.00pm Ruth Whiteley
Sales and Business Development Master Class
Ruth Whiteley was one of the Contestants in the 2015 top rated TV Show The Apprentice. Unlike many of the would-be Apprentices to Lord Sugar, she has a successful pedigree in business and sales, having founded Impact Sales Training Ltd and built a private property portfolio of some 30 houses and commercial offices. She recently purchased a Motorhome Depot Franchise also which she runs with her brother.
Having been self-employed since the age of 19, Ruth’s media background includes presenting the Morning Show on BBC Radio Leeds with John Boyd, appearing in the movie Calendar Girls, voice over work for Made in Leeds TV and working with Stray FM. Over her career she has interviewed many household names including Joan Collins, Barbara Taylor Bradford, Jimmy Greaves and Ronnie O’Sullivan and received praise indeed from The Apprentice’s Baroness Brady who commented that Ruth was ‘a little scary’ but admitted that her techniques were ‘very effective and that I, myself have learnt something new’. Developing her own Sales Training business, Ruth is also a motivational speaker who is asked to open and appear at business seminars and charity events.
Ruth raises funds for Yorkshire Air Ambulance and British Heart Foundation, speaks some Spanish, writes comedy and is a keen skier.
1.30pm Gary Lumby MBE FCIBS
Hope is not a Growth Strategy
Gary Lumby MBE is the former head of retail banking at Yorkshire Bank and UK director of SME banking for Yorkshire Bank & Clydesdale Bank. He is nowowner and director in several of his own businesses as well as being a Non Executive Director and Chairman in several others.
Gary will share his experiences on what businesses need to focus upon to accelerate their growth in sales and profitability. Attendees will come away with practical ideas and actions which they can immediately implement in their own businesses.
So if your business wants to grow more quickly but is currently relying more on hope that an actual growth strategy , you should attend Gary’s seminar.
Managing Director, Focus on Success Ltd
2.00pm NY Design
The Social Media Revolution
When most people think of ‘social media’ they may automatically think of pictures of their dinner or are reminded of one of a million cat videos now online. However, the truth of social media is that it’s fundamentally changed the way online marketing works.
In our talk, we’ll help you develop strategies that seize the competitive edge by creating messages and stories that will help you build engagement and loyalty with your business. This talk is perfect for beginners overwhelmed by too many choices, as well as, seasoned business owners looking to expand into new markets.
2.40pm Colin Tweedie (one hour talk + short Q & A)
Become a Great Networker in just one hour!
“Fantastic! Worth every minute. Colin nailed the most important aspects of networking and explained in simple terms how networking can improve your business network.”
This engaging, humorous and highly practical session will greatly benefit start-ups, micro and larger businesses, and anyone who attends face-to-face networking or conducts one-to-one conversations with clients, targets or potential referrers. The seminar will be both fast-paced and informative, and will cover:
- The importance of effective networking as a proven means of generating valuable long-term business
- All the main elements, advantages, problems and fears of networking in just one hour.
Each participant will take away a one-page mind map to act as a blueprint for all future networking events.
This talk has consistently received excellent feedback. Other typical comments include:
“If you are worried or apprehensive about networking, you have to see this guy speak.”
“The content was specific, detailed and interactive with the right elements of humour. You can always tell when training is effective as the time just flies and you go away with points that are easy to remember.”
MUST WATCH! Take a look at Colin’s short video trailer- WATCH THIS – be sure to watch to the end.
Colin Tweedie of CJT Consulting spent 30 years as a highly-successful lawyer and business generator in four of the largest law firms in the country. It was here he learned, first-hand, the power of effective networking as a wonderful way of acquiring clients and valuable long-term business. Inspired by his success in such a competitive industry, Colin retired from the Law to form and run his own business development consultancy. He specialises in going in-house to train people to become great face-to-face networkers. He turns the fearful and uncertain (most people) into confident, effective and motivated networkers – and in as short a time as possible. Indeed, this talk is believed to be the only one in the UK which covers face-to-face networking comprehensively in only 60 minutes.
Principal, CJT Consulting