Harrogate Chamber of Trade & Commerce - www.harrogatechamber.org

YORKSHIRE BUSINESS MARKET

Monday 26th April 2010  11.00-18.00

at Pavilions of Harrogate, Great Yorkshire Showground, Harrogate

Business Link Taster Workshops

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Business Link Yorkshire invites you to attend a series of FREE Taster Workshops during the Yorkshire Business Market on 26 April 2010. Whilst attendance is FREE - BOOKING IS ESSENTIAL.  See booking links direct to Business Link, against each Taster Workshop description below.

Especially for this event, Business Link Yorkshire have turned a number of their popular and high quality seminars into shorter taster sessions, giving you plenty of time to visit the expected 200+ exhibitors at the Yorkshire Business Market.

If you also intend to visit the Yorkshire Business Market, you need to click here to register as a Visitor.

The Seminars will take place in the Fountains Room or Ryedale Room at Pavilions of Harrogate as follows:

Time

Room

Topic

09.30 – 11.00

Fountains

How to set up and run a business from home

09.30 – 11.00

Ryedale

Online social networks – reaching out to new customers

13.00 – 14.30

Fountains

How to set up and run a retail business

13.00 – 14.30

Ryedale

How to turn your website into a customer magnet

15.30 – 17.00

Fountains

Search engine optimisation 2010: Developing a winning SEO strategy

15.30 – 17.00

Ryedale

Online social networks – reaching out to new customers

 

Seminar One - 09.30-11.00 - Fountains Room

How to set up and run a business from home

Deborah Hawkins, Business Link Yorkshire

Aimed at: anyone thinking of starting up a business from home or who is currently running a business from home and wanting to learn how to make themselves more effective.

  • You will learn more about how to set goals and avoid common pitfalls

  • You will learn how to be more productive and effective using ‘flow’

  • You will learn how to reflect on your skills and strengths.

Many small businesses that are starting out, start up at home. If you’ve never worked from home before, you can make sure it’s a successful experience by attending this workshop. This workshop provides a comprehensive introduction to running a business from home for anyone thinking of this option.

Using hands-on exercises, you’ll have the opportunity to develop skills to make you more effective at running your business from home. Learning about how to motivate yourself, how to avoid procrastination, get into ‘flow’ and set goals, will make sure you don’t fall into common pitfalls of businesses based at home.

Seminar Two - 09.30-11.00 - Ryedale Room

Online social networks – reaching out to new customers

Chris Middleton, Business Link Yorkshire

Aimed at:  Anyone who wants to find out more about the potential benefits of marketing through online social networks.

Main Points:

  • Learn how to profit from:

  • Newsfeeds

  • Forums

  • Blogging and Microblogging

  • Online Business Networking

  • Mobile social networks and the future

Market to tens-of-thousands of potential customers – virtually FREE.

Social Networks (Myspace, Facebook, Bebo, Twitter, Youtube and the rest) are communities of millions of people, all revealing who they are and what they do and do not like. There is clearly great potential for business and, with the right knowledge, you can make the most of the massive opportunity social networking represents.

Avoid the pitfalls and make the right moves and your business can rapidly gather a loyal and ever growing community of potential customers.

This workshop provides a comprehensive introduction on how your business can reap the benefits of the social networking phenomena - with just a little time and effort and, best of all, practically no cost.

Seminar Three - 13.00-14.30 - Fountains Room

How to set up and run a retail business

Mohammed Arshad, Business Link Yorkshire

Aimed at:  Anyone thinking of starting a retail business

Main Points:

  • You will have an understanding of what retail is and how it could suit your business

  • You will understand what you need to consider when setting up a retail business

  • You will begin planning how you can create a good support network

  • You will have a clear idea of what to do next in starting your business

This workshop will provide an introduction to the techniques and information that you will find particularly useful if you are thinking of starting a retail business.

The information provided in the workshop includes how to decide what type of retail suits your business, a retail business checklist, ensuring the right insurance for your business, creating a support network and your next steps.

After this workshop you should feel more confident about how you could start and manage a retail business.

Seminar Four - 13.00-14.30 - Ryedale Room

How to turn your website into a customer magnet

Chris Shaw, Business Link Yorkshire

Aimed at:
Owners, managers or employees of businesses who are thinking of launching a website, or want to improve their current site.

Main points:

  • How to structure an effective website

  • Attracting more visitors to your website

  • Using your website to keep in touch with customers and prospective purchasers

  • How to get more sales enquiries from your website

  • Selling more products and services online

  • The opportunity to ask questions

Do you currently have a website, but think it could work harder for you? This briefing will provide you with an introduction on how to do this by making small changes to your existing website you could increase your customer base and improve your bottom line. No technical knowledge required.

Seminar Five - 15.30-17.00 - Fountains Room

Search engine optimisation 2010:
Developing a winning SEO strategy

Jon Colegate, Business Link Yorkshire

Aimed at: Anyone looking at developing an SEO strategy or currently running one.

Main points covered:

  • What optimisation really means in 2010

  • How good web design can help your strategy

  • Myth busting and common misconceptions

  • Why optimisation is really about good marketing

  • Why great content can be the key to success

  • Web spam and Google algorithms

  • Where to focus time and effort

Uncover fact from fiction in this lively and popular SEO event. The seminar explains how to get the most from your website, the role of good marketing and what Google is ultimately looking for in its web rankings.

The session is run by Jon Colegate (Google Adwords Pro, Yahoo! Search Ambassador & member of SEMPO) a freelance SEO consultant and Director of Search for a leading Yorkshire based search marketing agency.

Seminar Six - 15.30-17.00 - Ryedale Room

Online social networks – reaching out to new customers

Chris Middleton, Business Link Yorkshire

Aimed at: Anyone who wants to find out more about the potential benefits of marketing through online social networks.

Main points

  • Learn how to profit from:

  • Newsfeeds

  • Forums

  • Blogging and Microblogging

  • Online Business Networking

  • Mobile social networks and the future

Market to tens-of-thousands of potential customers – virtually FREE.

Social Networks (Myspace, Facebook, Bebo, Twitter, Youtube and the rest) are communities of millions of people, all revealing who they are and what they do and do not like. There is clearly great potential for business and, with the right knowledge, you can make the most of the massive opportunity social networking represents.

Avoid the pitfalls and make the right moves and your business can rapidly gather a loyal and ever growing community of potential customers.

This comprehensive introduction will show you how your business can reap the benefits of the social networking phenomena - with just a little time and effort and, best of all, practically no cost.

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To support the 2010 event contact the organisers 
click here

Sponsored by:

Business Link

Yorkshire Forward - www.yorkshire-forward.co.uk

Harrogate College - www.harrogate.ac.uk

Supported by:

Ackrill Media Group - www.harrogatetoday.co.uk

Yorkshire Post Newspapers Ltd - www.yorkshirepost.co.uk

Pavilions of Harrogate - www.pavilionsofharrogate.com

Harrogate Borough Council - www.harrogate.gov.uk

Chartered Institute of Marketing - www.cim.co.uk

 


promoted by: Harrogate Chamber of Trade & Commerce

PO Box 8, Harrogate, HG2 8XB   Tel: 01423 879208  Fax:  01423 870025

E-mail: info@harrogatechamber.org    Website: www.harrogatechamber.org